VisitSweden Email Format
Advertising ServicesStockholm, Sweden51-200 Employees
Visit Sweden is the official national marketing organization dedicated to promoting Sweden as a travel destination. Operating within the advertising services sector, it designs campaigns intended to raise international awareness of Sweden as a place to visit. The company is based in Stockholm, Sweden, and functions as a mid-sized organization. Its work aims to differentiate Sweden from other destinations, including efforts to address confusion with Switzerland. Its focus is on reaching international travelers and tourism industry partners who plan Sweden trips. Recent campaigns include Welcome to Sweden (not Switzerland), launched in 2023, Discover the Originals in 2021, and The Swedish Prescription in 2025.