Large distributor Vistar, part of Performance Foods Group, is a leading candy, snack, and beverage distributor with a broad product mix and extensive distribution capabilities, presenting opportunities to cross-sell new single-serve options to a wide customer base.

Healthy and indulgent The company emphasizes a diverse range of healthy, energizing, and indulgent snacks and meals, suggesting upsell potential for health-conscious and peak-performance consumer segments, including workplace fulfillment and vending channels.

Long-standing partnerships With over 50 years in market and a focus on customer relationships, Vistar is positioned to strengthen existing accounts and expand into adjacent segments through collaborative programs, loyalty initiatives, and bundled offerings.

Tech-enabled sales Utilizing Salesforce, Boomi, Azure and other modern tools, there is an opportunity to deploy digital catalog, targeted promotions, and streamlined ordering to improve conversion in both new and current accounts.

Scale and reach As a large distributor with 1000+ employees and extensive logistics capabilities, Vistar can support large-scale re-stocking needs, seasonal campaigns, and national or multi-site deployments for clients seeking reliable, centralized procurement.