Strategic Partnership Growth The company actively forms strategic alliances with insurers like Cowbell Cyber and MetLife, indicating a strong openness to expanding its benefit programs and risk management solutions, presenting opportunities for insurance and financial service providers.

Targeted Member Benefits As a nonprofit trade association serving creative and print businesses in California and Nevada, VMA offers personalized professional development and cost-saving programs, suggesting potential for tailored training, educational platforms, and industry-specific service offerings.

Digital Engagement Focus With a modern tech stack and recent online partnerships, VMA emphasizes digital presence and online programs, creating avenues for digital marketing services, website enhancement, and virtual event solutions to enhance member engagement.

Financial Opportunity Generating revenues between $1 million and $10 million, VMA represents a sizable market with scope for financial, technology, and service solutions that support their goal of increasing profitability for member businesses.

Industry Focus & Reach Serving primarily the creative, web, marketing, and print sectors within a regional scope, VMA offers target audiences that are likely receptive to industry-specific tools, software, and resources aimed at boosting productivity and innovation in these fields.