Vita Coco Employee Directory
Beverage ManufacturingNew York, United States501-1000 Employees
The Vita Coco Company produces beverages anchored by the Vita Coco coconut water brand and includes PWR LIFT, a protein-infused water, with a growing presence beyond the United States. Founded in 2004 by Michael Kirban and Ira Liran, the company is headquartered in New York City and operates with international offices in London and Singapore. Since 2021 it has been a publicly traded Public Benefit Corporation, and it earned B Corporation certification in 2022, reflecting its stated emphasis on ethical and sustainable practices. It is listed on Nasdaq under the COCO ticker. The company targets health-conscious consumers seeking natural beverages and aims to offer better-for-you products as part of a broader natural products portfolio. In January 2026, Shelley Broader joined The Vita Coco Company’s board of directors, marking a recent governance update.
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