VITALY
Retail Apparel and FashionOntario, Canada11-50 Employees
Vitaly is a Toronto-based accessories brand established in 2011 that designs genderless pieces produced from 100% recycled stainless steel. The material choice underscores sustainability, as stainless steel is among the most recycled materials, and individual pieces may incorporate visible remnants from machines, skyscrapers, or car parts, shaping the design language. A close-knit, in-house team handles all aspects of the business, from product design and creative to web, marketing, communications, logistics, and operations. Positioned within the retail apparel and fashion industry, Vitaly targets fashion-conscious consumers seeking distinctive, genderless accessories crafted from recycled materials. The company operates from Toronto, Ontario, with a compact team responsible for end-to-end development and distribution. In 2023, Vitaly partnered with Canadian designer Spencer Badu, expanding its offerings to include jewellery.