ViuTV

Broadcast Media Production and DistributionHong Kong Island, Hong Kong51-200 Employees

ViuTV operates as a broadcast media producer and distributor based in Aberdeen, Hong Kong. It runs two free-to-air channels—Channel 99 ViuTV in Chinese and Channel 96 ViuTVsix in English—delivering around-the-clock programming that spans factual entertainment, variety shows, dramas, travelogues, infotainment, news, and sports. The company positions itself within Hong Kong’s local television production scene as a provider of high-quality, creative content tailored to a Hong Kong audience, while also offering international programming through its English-language channel and collaborations with global news networks for diverse news coverage and live sports events.

Targeting viewers in Hong Kong, ViuTV serves a broad audience with a focus on locally produced content alongside international programming. The organization operates in the broadcast media production and distribution industry, contributing to the local media landscape by providing a platform for varied entertainment and information. A notable recent development is a collaboration with McDonald’s in 2021, involving influencer participation in a marketing initiative, reflecting cross-promotional activity tied to its channels.

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