Boutique niche There is potential to partner with premium gift and boutique retailers given Viv & Ingrid's long-standing studio-based jewelry line, made to order, and boutique Berkeley shop presence. Target small to mid-size specialty retailers and luxury gift shops seeking handmade, US-designed accessories with celebrity visibility.

Global reach With distribution from California to Japan, England, Mexico and Taiwan, explore wholesale and consignment opportunities with international boutiques and regional distributors to expand non-US revenue streams and diversify channel mix.

Low scale agility Small team and handmade-to-order model suggest strong customization capabilities. Position as a preferred supplier for limited edition or exclusive capsule collections to drive higher per-unit margins and faster reorder cycles.

Digital partnerships Leverage existing tech stack and e-commerce presence to expand B2B sales via wholesale portals, co-branded campaigns, and influencer gift programs. Highlight US design origin and artisan-made storytelling to differentiate in crowded marketplaces.

Cultural heritage Thirty-year storytelling cadence since 1999 can be used to build brand authenticity and loyalty programs. Propose licensing, collaborations with local artisans, or gallery-style pop-ups to attract premium customers and media attention that drive wholesale interest.