Market Leadership Viva Auto Group is the leading automotive retailer in El Paso, Texas, demonstrating a strong regional presence with a diverse portfolio of 7 major car manufacturer dealerships and 11 powersports brands, making it a key player in the local vehicle market.

Digital Innovation The company's recent launch of online tire deposit and delivery services through JD.com highlights its focus on integrating e-commerce solutions and expanding its digital footprint to enhance customer convenience and operational efficiency.

Community Engagement Partnerships with local organizations like Albertsons for free health services indicate Viva Auto Group's commitment to community support, creating potential opportunities to position automotive solutions aligned with health and safety initiatives.

Economic Growth With estimated revenues between 50 and 100 million dollars, Viva Auto Group presents a substantial volume of automotive sales, offering multiple avenues for aftermarket product sales, service contracts, and digital marketing partnerships.

Technology Integration Utilizing a tech stack that includes Vue.js, Microsoft IIS, and Bing Ads showcases the company’s emphasis on modern digital tools, suggesting opportunities for tailored advertising campaigns, data-driven marketing, and customized online engagement strategies.