Market Leadership Viva Auto Group is the largest new and used car automotive company in El Paso with a diversified portfolio of 7 major vehicle manufacturer dealerships and 11 powersports brands, indicating strong market presence and cross-sell opportunities across vehicle categories.

Growth Potential With revenue in the $50M–$100M range and a mid-sized employee base, there is room to scale used car inventory, service packages, and financing options, presenting opportunities for enhanced B2B partnerships and regional dealership collaborations.

Digital & Tech Active tech stack including Google Ads, Microsoft Advertising, AWS, WordPress/Shopify, and New Relic suggests readiness for digital marketing expansion, website optimization, and data-driven sales campaigns to increase lead generation and online sales.

Community & Partnerships Past collaborations with Albertsons and flu shot/mammogram voucher programs show a willingness to engage in community-centric initiatives, creating avenues for co-marketing, sponsorships, and value-added services to attract customers.

Cross-Sell & Services The combination of new and used inventory, along with powersports offerings, creates cross-selling opportunities for maintenance plans, extended warranties, tires, and aftermarket accessories, as well as potential fleet/leasing programs.