Premium wellness Position Viva Day Spa as a premium spa and med spa with a strong local following in Austin, emphasizing high-quality, plant-based and dermatologist-recommended products to attract upscale clients and premium service packages.

Integrated offerings Leverage the combined spa and non-invasive med spa services to cross-sell: bundle skincare, facials, and med aesthetic treatments to existing spa guests, and create differentiated packages that emphasize relaxation plus visible results.

Strong employer brand Use the award-winning workplace reputation to approach employers for wellness partnerships, employee benefit programs, and corporate wellness packages, highlighting caring from the inside out culture to boost engagement and retention.

Digital engagement Expand digital marketing and booking leverage by marketing through the tech stack (Shopify, ads, analytics) to capture more direct bookings, retargeting, and personalized skincare routines, while showcasing testimonials from recognized local awards.

Strategic partnerships Cultivate partnerships with local health and beauty entities (like hydration lounges, imaging centers, and mammography partners) to run joint promotions, loyalty crossovers, and wellness events that drive new client acquisition.