Innovative Payment Tech Viva.com's leadership in Tap on Any Device technology presents a compelling opportunity to target businesses seeking seamless, device-agnostic payment solutions, particularly in retail and hospitality sectors aiming to enhance customer experience.

European Expansion With recent launches of services like Mastercard Move and Tap to Pay on iPhone across multiple European countries, there is a strong potential to onboard additional local and multinational businesses looking to modernize their payment infrastructure.

Ecosystem Partnerships Viva.com’s robust ecosystem of over 450 tech partners signals a demand for integrated hardware and software solutions, creating opportunities to offer complementary products and integrations to tech-savvy merchants and enterprises.

Financial Growth With revenues between $100M and $250M and a growing market presence, Viva.com is positioned to attract enterprises that require scalable, innovative financial services, especially those looking to adopt omnichannel and API-driven payment systems.

Market Competition Despite ongoing legal challenges, Viva.com’s rapid innovation and recent awards position it as a competitive player in the European fintech space, making it attractive for strategic partners or investors seeking high-growth opportunities.