Scale opportunity VivaGym is the leading low-cost gym operator in the Iberian Peninsula with over 150 clubs and 500,000 members, indicating a substantial cross-sell opportunity for supplier services, digital marketing, loyalty platforms, and corporate wellness programs targeting a large user base.

Private equity backing Providence Equity Partners acquired VivaGym in 2024, signaling a growth-focused governance and potential appetite for partnerships that accelerate expansion, technology modernization, and international or regional rollouts.

Digital and analytics readiness Existing tech stack includes Power BI, WordPress, Google and analytics tools, suggesting openness to data-driven solutions, CRM enhancements, personalized marketing, and member engagement analytics.

Brand and comms momentum New corporate communications agency appointed in 2025 indicates active Brand development and content marketing needs, offering opportunities for PR, storytelling, influencer partnerships, and content production services.

Revenue and growth potential With annual revenue in the tens of millions and ongoing expansion plans across Iberia, VivaGym presents a sizeable market for B2B services such as enterprise wellness programs, equipment procurement, facility management solutions, and technology integrations to support scale.