Sustainable Audience Transition Following VIVANT's closure, the company’s loyal customer base is likely seeking alternative venues for their sustainable wine experiences, particularly at the origin location @ChateaudePommard. This presents an opportunity to offer tailored membership or engagement packages to attract former VIVANT patrons.

Technology-Driven Engagement VIVANT’s use of multiple digital tools such as AWS, React Native, and SEO strategies indicates a tech-savvy approach to customer outreach. Leveraging similar or enhanced digital engagement platforms can help target both former customers and new prospects within the eco-conscious wine segment.

Market Positioning Opportunity With competitive revenue figures in the $10M to $25M range and a focus on consumer services, there’s potential to position offerings that emphasize authenticity and sustainability—attributes that resonate with the company's past branding and customer preferences, opening avenues for premium or exclusive wine experiences.

Partnership & Collaboration Given the company's small to medium size and recent closure, forming strategic partnerships with related sustainable brands or local wineries could expand distribution channels and enhance brand visibility in the eco-conscious wine market.

Digital Content Expansion Utilizing VIVANT’s existing digital content infrastructure, such as YouTube and SEO, can be an effective channel for promoting new initiatives, virtual tastings, or sustainable wine education programs, thereby engaging a broader audience and generating new sales opportunities.