Vividata Employee Directory
Market ResearchOntario, Canada11-50 Employees
Vividata is a market research firm based in Toronto, Canada, that combines data on how Canadians think, behave, and engage with media and brands with strategic analysis to explain not just what happened but why and what to do next. Its work aims to support planning, targeting, strategy, and measurement across cross-platform and cross-media contexts for a diverse set of clients that includes media owners, agencies, marketers, researchers, and analysts. Positioned within the market research industry, Vividata emphasizes blending data collection with collaborative analysis to deliver accessible and actionable insights that reflect real Canadian life across demographics, lifestyles, regions, and cultures. The organization operates as a member-based entity, reflecting a focus on collaboration and flexible insight delivery. Recent developments include partnerships and the launch of updated databases and reports, such as a collaboration with Optable and the Winter 2024 SCC/Digital Database release. The company is located at 77 Bloor Street West, Toronto, in the province of Ontario.