Vividly (formerly Cresicor) Email Format

Software DevelopmentCalifornia, United States51-200 Employees

Vividly is a San Francisco–based software company that provides a trade promotion management platform for consumer packaged goods brands. The platform supports promotion planning, deduction reconciliation, and performance analytics, including real-time forecasting, to help improve trade ROI. More than 2,500 CPG professionals use the product, indicating broad adoption within the sector. Through greater visibility into promotions and data-driven insights, Vividly aims to streamline decision-making for brands and the retailers that execute their programs.

The company operates in the software development industry and positions itself as a TPM solution for managing trade spend and promotional programs in the retail ecosystem. Based in San Francisco, California, Vividly is a mid-sized firm serving a broad base of consumer goods customers.

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