Expansion Opportunities Vivo Energy is actively expanding beyond Africa into Jordan and Western Asia, and has completed acquisitions such as TotalEnergies Marketing. This presents cross-border sales opportunities for lubricants, fuels, and branded consumer products, as well as potential partnerships for distribution networks and after-sales services.

Educational and Public Sector Recent initiatives include Shell Gas bulk tank installations at schools like Nabisunsa Girls School in Uganda, signaling a propensity to partner with educational institutions for safe and efficient energy solutions. Target similar public sector and education sector projects to drive bulk fuel, LPG, and energy solutions.

Premium Brand Positioning With Shell and Engen branding across 3,900+ service stations and ongoing premium automotive partnerships (e.g., BMW Owners Club Kenya), there is a clear lane for premium fuels, lubricants, and vehicle care products. Opportunities exist to upsell high-margin additives, maintenance services, and loyalty program collaborations.

Modernizing Footprint Investment in modern sites and expansion of a large retail footprint (Kenya and Eastern Africa) indicates a focus on improved customer experience and convenience. Sales strategies can include facility modernization services, digital payment integrations, and fleet-ready fueling solutions for commercial customers.

Strategic Partnerships Existing collaborations with partners like Inchcape and potential OEM alignments suggest opportunities for co-marketing, fleet program partnerships, and bulk procurement deals. Target corporate fleets, logistics players, and automotive clubs for bundled energy solutions and preferred supplier arrangements.