ViX Paula Hermanny Employee Directory
RetailCalifornia, United States51-200 Employees
ViX Paula Hermanny is a Brazilian-born retailer of luxury swim and resort wear, with headquarters in Rio de Janeiro and San Diego and a global retail footprint spanning Brazil, Europe, and the United States. Founded in 2003, the brand emphasizes quality, fit, and resort-inspired design rooted in travel influences. It operates with a sizable workforce across design, production, and retail, and distributes through its own stores and notable luxury retailers. The label is associated with the Brazilian cut and notable designs, including the Bia Tube bikini top and the Ripple and Cheeky bottoms. In 2026, ViX named Rosie Huntington-Whiteley as designer and global ambassador, signaling ongoing growth and international expansion.