Small business focus Target small to mid-sized merchants seeking simple, predictable pricing and transparent terms, highlighting VizyPay’s flat-fee style model and emphasis on leveling the playing field.

Embedded lending Leverage recent collaboration with Jaris to offer embedded business lending to independent small business owners, enabling cross-sell of financing alongside payment processing.

Expansion opportunities Capitalize on nationwide retail, restaurant, online, and mobile payment solutions to upsell to multi-channel merchants, including POS integrations and shopping cart capabilities.

Workplace credibility Highlight DSM Inclusion Award and Des Moines Top Workplace status to build trust with prospective clients and recruiters, signaling stability and strong customer support.

Customer feedback Promote Trustpilot-backed reviews and experiential proof to drive conversions with social proof, focusing on real-world merchant experiences and support quality.