Heritage and Authenticity With over 160 years of history and continuous family ownership, Cousiño-Macul emphasizes its rich heritage and authentic estate-grown wines, appealing to premium wine consumers seeking traditional and distinguished brands.

Premium Market Position Generating revenue between 250 million and 500 million dollars, the company operates in the high-value segment of the Chilean wine industry, indicating opportunities to target upscale markets and discerning customers.

Sustainable Production All reserve wines are estate grown, vinted, and bottled, highlighting a focus on quality and potentially sustainable practices—an attractive selling point for eco-conscious buyers and markets.

Growth and Expansion Potential As one of the few historic wineries remaining in family hands, there are opportunities to develop exclusive or heritage-driven products to attract global markets interested in authentic and storied wine brands.

Market Differentiation Being the only 19th-century winery in Chile still operated by its founding family provides a unique story and branding opportunity to differentiate and elevate its presence in both domestic and international markets.