Heritage and Authenticity As the only 19th-century winery in Chile still owned by its founding family, Viña Cousiño Macul leverages its rich heritage to appeal to customers seeking authentic and storied wine brands, presenting opportunities for premium branding and storytelling partnerships.

Premium Product Line All reserve wines are estate grown, vinted, and bottled on-site, emphasizing quality and exclusivity. This focus on premium offerings creates potential for marketing collaborations targeted at high-end consumers and retail outlets focused on luxury wines.

Strong Market Presence With annual revenues between $250 million and $500 million and a well-established reputation in Chile, there is significant opportunity to expand distribution channels both domestically and internationally to increase sales volume and market share.

Generational Expertise Seven generations of family ownership suggest a deep expertise and stability that can be promoted to win new distribution partners interested in partnering with reputable, legacy-strong brands.

Growth Potential Despite their relatively modest employee base, the company's long history and commitment to quality position them well to capture premium market segments, opening avenues for sales initiatives focused on luxury and export markets.