Expansion & Awards Leverage recent product launches and industry recognition to open conversations with retailers and professional channels. Highlight the glass skin inspired Body Care Collection and Gua Sha Body Cleansing Bar, plus the Harper's BAZAAR 2026 Skincare Award to boost credibility with potential stockists and spas.

Probiotic Differentiator Position Baechu Biome as a unique probiotic-based technology that strengthens skin barrier and hydrates. Target retailers and salons emphasizing clean, vegan, cruelty-free formulations to attract health-conscious customers and premium segment buyers.

Channel Opportunities Capitalize on dual-market strategy with direct-to-consumer and professional channels (VOESH Pro). Propose salon partnerships, starter kits, and professional retail placements through Ivystone and Harper Group networks to expand reach in beauty and spa markets.

Tech & Enablement Utilize current tech stack (Shopify, iCIMS, marketing automation) to streamline B2B onboarding, loyalty programs, and content marketing. Offer retailers and salons a frictionless purchasing experience and robust product education assets.

Financial & Growth Signals With revenue in the low-to-mid single digits and notable press wins, pursue mid-size retailer opportunities and regional distributors, emphasizing scalable SKUs, professional kits, and recurring orders to drive growth and improve margin economics.