EV leadership Leverage Volkswagen of Inver Grove’s recognition on Autotrader’s 2022 list of Top 10 Best Electric Vehicles to position as a trusted source for EV adoption and related services, identifying opportunities to upsell EV maintenance, charging solutions, and EV training for staff.

EV technician focus capitalize on the dedicated EV Technician Retention Program launched in 2021–2022 to offer partnerships that expand training, staffing and certification services, creating a channel for extended service contracts and technician recruitment packages for the dealer.

No haggle, loyalty Promote the no-haggle, customer-first sales model and the promise-based benefits (free lifetime warranty on new vehicles, complimentary maintenance, trade-in value, and stress-free experience) to drive cross-sell opportunities with extended warranties, service plans, and accessory bundles.

Electric growth Target expansion opportunities around the dealership’s EV emphasis and product launches (e.g., 2020 Tiguan innovations and EV shifts) by offering dealership-friendly digital marketing, lead nurturing, and CRM integrations tailored to EV prospects and aftersales care.

Local market fit Position offerings to align with mid-sized dealer profile (employees 51-200, revenue in mid single digits) by proposing scalable, cost-effective marketing and sales enablement packages that drive higher lifetime value from existing customers and improve inventory turn through targeted promotions.