EV momentum Leverage their recognition in Autotrader’s 10 Best Electric Vehicles for 2022 and their dedicated EV technician retention program to position EV-related upsell opportunities, service contracts, and accelerated maintenance packages to both customers and fleet prospects.

Maintenance value Promote ongoing maintenance offerings and warranties as a differentiator in a no-haggle, no-hassle dealership experience; emphasize complimentary maintenance programs and lifetime warranties to drive service revenue and retained ownership.

Fleet and trades Target trade-in heavy customers and fleet opportunities by highlighting top dollar trade-in value and flexible financing options, aligning with their stress-free buying experience to win repeat business from local businesses and ride-sharing fleets.

EV talent Capitalize on the EV technician retention program by offering partnership opportunities, training collaborations, and referral channels to build a local EV service ecosystem that could attract more EV sales and servicing volume.

Growth signals Position Volkswagen of Inver Grove as a hub for electric and innovative vehicle technology within the Twin Cities, using their awards and product launches (2020 Tiguan enhancements, EV focus) to pursue partnerships, test-drive events, and regional expansions targeting growing EV demand.