Expansion of SUV lineup Volvo has recently launched its flagship SUVs - the EX90 and XC90, presenting an opportunity to target customers interested in premium SUVs with advanced features and technology.

Software updates for electric SUVs The release of software updates for the EX90 and EX30 electric SUV models, enabling support for Apple's Automotive Keys feature, offers a unique selling point to attract tech-savvy customers seeking seamless integration with their Apple devices.

Focus on electric vehicles With the introduction of the ES90 fastback sedan and other electric models, Volvo is demonstrating a commitment to sustainability and innovation, providing a sales opportunity to environmentally conscious consumers looking for high-performance electric vehicles.

Partnership with Telenor Group Volvo's collaboration with Telenor Group for their EV Charging initiative in Europe creates a potential avenue to target consumers interested in electric vehicles and those seeking convenient and efficient charging solutions.

Award for empowering women in mobility Winning the 2025 Sandy Myhre Award for empowering women in mobility and safety gives Volvo a unique positioning to appeal to female consumers interested in supporting brands that promote gender equality and safety.