VOORMI Email Format
Sporting Goods ManufacturingColorado, United States2-10 Employees
VOORMI is a craft apparel brand focused on the remote and rugged lifestyle of the Southern San Juan Mountains. The company designs and manufactures primarily in the United States, using proprietary fabrics to push the performance of natural fibers for high-elevation conditions. Its product line emphasizes durable, versatile garments intended for backcountry use. The brand traces its origins to 2010 as a winter backcountry brand, and launched its first product, the merino wool High-E Hoodie, in 2013. Based in Pagosa Springs, Colorado, VOORMI operates as a small team within the sporting goods manufacturing sector. It positions itself around locally produced goods and its exclusive fabrics, aiming to address the needs of outdoor enthusiasts facing high-elevation environments. In 2025, the company opened a new retail location at the Pagosa Hot Springs, reflecting geographic expansion while maintaining its emphasis on USA-made production.