Growth Through Acquisition The recent acquisition of Roundrocksolutions and the purchase by Purple Guys suggest a consolidating market, presenting opportunities to approach clients seeking integrated IT solutions and leverage the company's expanded resources.

Expanding Workforce Advantex's plan to increase headcount by 50 indicates a focus on scaling operations and handling more contracts, which creates demand for additional IT support and cloud service solutions.

Strong Market Position With revenue in the 10M-25M range and recent contract growth, Advantex is well-positioned as a mid-sized provider, making it a promising target for upselling managed IT, cyber security, and cloud migration services.

Technology Portfolio Their use of cloud platforms like Google Cloud and analytics tools such as Google Analytics indicates openness to advanced tech, offering opportunities to introduce innovative solutions like AI integration and data analytics.

Localized Presence Based in Texas with a focus on local businesses, there is an opportunity to tailor targeted outreach to regional businesses seeking reliable, scalable IT and network support services.