Vranjes Firenze
Retail Luxury Goods and JewelryTuscany, Italy51-200 Employees
Vranjes Firenze is a luxury fragrance and personal care brand based in Florence, in the Tuscany region of Italy. Founded in 1983, it began with home fragrances and has since expanded to Eau de Parfum and Hand Care lines, each product reflecting a blend of artistry and precision. The company emphasizes a 100% Made in Tuscany approach with a short supply chain to reduce environmental impact, and it operates as a mid-sized player within the retail luxury goods sector, supported by a dedicated team. Its offerings appeal to customers seeking provenance-driven, high-end fragrances that connect to Florence's artistic heritage, with distinctive packaging such as an octagonal bottle inspired by Brunelleschi’s Dome. In 2023 the L’Occitane Group acquired the brand, and Vranjes Firenze subsequently earned B Corp certification in 2025, underscoring its commitment to people and the planet.
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