Partnerships for Growth VSCO has established partnerships with industry leaders like Harlowe and B&H Photo, presenting opportunities to leverage these collaborations for mutual business growth through joint promotional activities and cross-selling initiatives.

Innovative Product Launches The recent launch of Canvas, a creative mood board creation platform, provides a new avenue to engage and upsell to existing photographer customers while attracting new clients interested in innovative visual content creation tools.

Creative Contest Sponsorship Through sponsoring photo contests like #MyBestFrame with VIEWBUG, VSCO gains brand visibility, customer engagement, and the chance to attract new users looking to participate in creative challenges, presenting an opportunity to convert participants into paying subscribers.

Event Participation Impact By actively participating in significant industry events like BILD Expo 2025 and WPPi Photography Expo, VSCO can increase brand recognition, network with potential customers, and showcase its products and services to a wider audience, potentially leading to new business opportunities and client acquisitions.

Revenue-Driven Marketing With a revenue range of $10-50 million and funding of $50 million, VSCO has the financial backing to invest in strategic marketing campaigns, offering potential collaborators and customers the confidence in a stable and growing company that can meet their needs effectively.