Sustainable Innovation Vycom's receipt of sustainability awards and its Recycling Take-Back Program highlight a strong commitment to environmentally friendly manufacturing practices. This positions the company as a preferred partner for clients seeking sustainable plastic solutions, creating opportunities to supply eco-conscious products and services.

Market Diversification With product offerings spanning signage, marine, construction, and industrial markets, Vycom serves diverse industry verticals. This diversity provides multiple channels for sales, enabling targeted pitches to sectors such as building and construction, marine, and specialty manufacturing.

Recent Expansion The company's recent acquisition by Plaskolite suggests increased resources and market reach. This expansion can facilitate entry into new customer segments and geographic regions, presenting opportunities to offer complementary plastics solutions and increased volume sales.

Growth in Building Sector Vycom's hiring of a Market Development Specialist for the Building and Construction sector indicates a focus on expanding within this high-growth market. Sales teams should leverage this focus to develop relationships with construction and outdoor living industry players.

Technological Engagement The company's active digital presence and use of tools like Google Analytics and advertising platforms suggest an openness to data-driven sales strategies. Engaging with prospects through targeted digital marketing campaigns can enhance lead generation and conversion efforts.