Insights

Targeted OEM Partnerships Few employees and a focus on custom, made-to-order front end loader attachments present an opportunity to partner with tractor and skid steer manufacturers and dealers seeking built-to-order components to upsell or customize their equipment lines.

Dealer Channel Expansion Current business model targets dealers; there is potential to expand by adding regional distributors or online wholesale programs to accelerate reach for 4in1 buckets, grapples, forks, and specialty attachments.

Aftermarket Upsell With versatile mounting brackets and a broad attachment catalog, there is potential to target existing skid steer and tractor owners for upgrades and retrofit kits, increasing average order value per customer.

Digital Enablement Leveraging the current tech stack (Shop/eCommerce on Wix, CRM with Salesforce, and cloud services), there is room to optimize digital marketing, lead capture, and after-sales support to convert inquiries into orders more efficiently.

Growth Benchmarking Revenue in the low-to-mid range and competitive landscape with larger peers suggests a focus on niche, high-margin attachments and fast delivery; emphasize customization, short lead times, and dealer incentives to capture more market share.

Similar companies to W. R. Long Inc.

W. R. Long Inc. Tech Stack

W. R. Long Inc. uses 8 technology products and services including RSS, Wix, WordPress, and more. Explore W. R. Long Inc.'s tech stack below.

W. R. Long Inc.'s Email Address Formats

W. R. Long Inc. uses at least 2 email formats:
W. R. Long Inc. Email FormatsExamplePercentage
FLast@wrlonginc.comJDoe@wrlonginc.com
67%
First.Last@wrlonginc.comJohn.Doe@wrlonginc.com
33%

Frequently Asked Questions

What is W. R. Long Inc.'s official website and social media links?

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W. R. Long Inc.'s official website is wrlonginc.com and has social profiles on LinkedIn.

How much revenue does W. R. Long Inc. generate?

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As of October 2026, W. R. Long Inc.'s annual revenue is estimated to be $1M - $10M.

What is W. R. Long Inc.'s NAICS code?

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W. R. Long Inc.'s NAICS code is 333 - Machinery Manufacturing.

How many employees does W. R. Long Inc. have currently?

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As of October 2026, W. R. Long Inc. has approximately 10 employees across 1 continents, including North America. Key team members include Accounting Sales: J. V. Explore W. R. Long Inc.'s employee directory with LeadIQ.

What industry does W. R. Long Inc. belong to?

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W. R. Long Inc. operates in the Machinery Manufacturing industry.

What technology does W. R. Long Inc. use?

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W. R. Long Inc.'s tech stack includes RSS, Wix, WordPress, Salesforce, Wix eCommerce, Microsoft 365, Azure Active Directory and Google Cloud.

What is W. R. Long Inc.'s email format?

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W. R. Long Inc.'s email format typically follows the pattern of FLast@wrlonginc.com. Find more W. R. Long Inc. email formats with LeadIQ.

When was W. R. Long Inc. founded?

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W. R. Long Inc. was founded in 1987.
W. R. Long Inc. logo

W. R. Long Inc.

Machinery ManufacturingNorth Carolina, United States2-10 Employees

W. R. Long Inc. is a machinery manufacturer that specializes in front end loader attachments, including 4n1 buckets, grapples, fork attachments, tooth bars, valve kits, hay accumulators, and related equipment. The company produces items to order and can accommodate a wide range of mounting brackets, supplying products to new tractor or skid steer dealers. Based in Tarboro, North Carolina, the firm operates in a sector that serves agricultural and construction equipment users by equipping loaders and skid steer machines with customized attachments. With a small team, the business focuses on delivering tailored, on-demand components for customers who need compatible, versatile attachments for their machines. The company’s market includes dealers and end users seeking adaptable solutions for loader and skid steer applications.

Section iconCompany Overview

NAICS Code
333 - Machinery Manufacturing
Founded
1987
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    W. R. Long Inc.'s revenue is estimated to be in the range of $1M - $10M

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