W4 - Performance Ad Market™ Employee Directory
Marketing and AdvertisingCalifornia, United States51-200 Employees
W4 - Performance Ad Market operates a marketplace that distributes advertising campaigns through a broad network of publishers across multiple online channels. It provides the technology, testing, analytics, and processes required to plan, execute, and monitor campaigns while ensuring accurate tracking and brand compliance. The company also develops and optimizes creatives and manages the recruitment, vetting, monitoring, and activation of publishers to support advertiser objectives. Its clients are advertisers looking for scalable campaign distribution and performance insights, and publishers seeking access to campaigns and reliable revenue. The business sits within Advertising Services and is based in Los Angeles, California, staffed by a mid-sized team. A notable development in its history is that Digital Media Solutions acquired W4 in 2018.