Director hire WAA Chosen recently appointed a new director to lead the Leisure & Lifestyle client services division, signaling a potential shift in strategic priorities and a need for enhanced client growth initiatives in that sector.

Mid-market scale With 51-200 employees and revenue in the $50M-$100M range, WAA Chosen sits in the mid-market agency segment, presenting opportunities for scalable, retainers, and integrated campaigns across hospitality, automotive, and lifestyle verticals.

Leisure focus The agency emphasizes Leisure & Lifestyle expertise, suggesting upsell potential in experiential marketing, content, influencer collaborations, and digital campaigns tailored to consumer brands in leisure and lifestyle categories.

Tech stack leverage Utilizes a mix of analytics, CRM, and marketing tools (Mixpanel, Sprout Social, WordPress, Shopify, Azure) which indicates openness to data-driven marketing partnerships, automation, and e-commerce enablement initiatives.

Growth readiness Recent media coverage of leadership expansion and a sizable revenue base implies readiness for strategic partnerships, new business development engagements, and potential cross-sell of full-service capabilities to scale client programs.