Insights

Recent Ownership Shift With Waddell & Reed having been acquired by Macquarie Group and later merged with LPL Financial, there are opportunities to engage with financial advisors and institutions that have transitioned to new parent companies, offering tailored solutions to support their integration and growth.

Growing Market Presence Waddell & Reed's integration into LPL Financial, the largest independent broker-dealer, indicates an expanding network of financial professionals. This presents a chance to collaborate on technology, CRM, and compliance services to enhance practice management across a broad advisor base.

Large Client Base Serving a vast mix of individual and institutional clients, Waddell & Reed's large-scale operations highlight potential sales opportunities for wealth management tools, asset management platforms, and client engagement solutions tailored for high-volume environments.

Financial Metrics With revenues ranging from one to ten billion dollars, the company's substantial financial health suggests they are investing in advanced technology and compliance systems, creating an opening for innovative fintech products, data analytics, and risk management tools.

Competitive Landscape Operating alongside similar large advisory firms with sizable employee counts, there is a strategic opportunity to offer customized talent engagement platforms, employee training solutions, and practice growth resources aimed at maintaining a competitive edge in the financial services industry.

Waddell & Reed Tech Stack

Waddell & Reed uses 8 technology products and services including Envestnet, Sitecore, CyberArk, and more. Explore Waddell & Reed's tech stack below.

  • Envestnet
    Accounting And Finance
  • Sitecore
    Content Management System
  • CyberArk
    Identity And Access Management
  • Salesforce Einstein
    Intelligence And Analytics
  • jQuery
    Javascript Libraries
  • Solaris
    Operating Systems & Computing Languages
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Twitter
    Widgets

Waddell & Reed's Email Address Formats

Waddell & Reed uses at least 1 format(s):
Waddell & Reed Email FormatsExamplePercentage
FLast@waddell.comJDoe@waddell.com
87%
First.Last@waddell.comJohn.Doe@waddell.com
10%
FirstLast@waddell.comJohnDoe@waddell.com
2%
First_Last@waddell.comJohn_Doe@waddell.com
1%

Frequently Asked Questions

Where is Waddell & Reed's headquarters located?

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Waddell & Reed's main headquarters is located at 6300 Lamar Avenue, Shawnee Mission, KS, US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Waddell & Reed's phone number?

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You can contact Waddell & Reed's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Waddell & Reed's stock symbol?

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Waddell & Reed is a publicly traded company; the company's stock symbol is WDR.

What is Waddell & Reed's official website and social media links?

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Waddell & Reed's official website is waddell.com and has social profiles on LinkedIn.

How much revenue does Waddell & Reed generate?

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As of October 2025, Waddell & Reed's annual revenue is estimated to be $5B.

What is Waddell & Reed's NAICS code?

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Waddell & Reed's NAICS code is 52 - Finance and Insurance.

How many employees does Waddell & Reed have currently?

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As of October 2025, Waddell & Reed has approximately 1.2K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: H. S.Chief Executive Officer: N. B.Chief Operating Officer: A. C.. Explore Waddell & Reed's employee directory with LeadIQ.

What industry does Waddell & Reed belong to?

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Waddell & Reed operates in the Financial Services industry.

What technology does Waddell & Reed use?

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Waddell & Reed's tech stack includes EnvestnetSitecoreCyberArkSalesforce EinsteinjQuerySolarisSAP Maintenance, Repair, and OverhaulTwitter.

What is Waddell & Reed's email format?

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Waddell & Reed's email format typically follows the pattern of FLast@waddell.com. Find more Waddell & Reed email formats with LeadIQ.
Waddell & Reed

Waddell & Reed

Financial ServicesUnited States1001-5000 Employees

On April 30, 2021, Macquarie Asset Management, the asset management division of Macquarie Group, acquired Waddell & Reed Financial, Inc.’s investment management business including Ivy Investments. Concurrent to the acquisition, LPL Holdings, Inc. acquired wealth manager Waddell & Reed, Inc.

Waddell & Reed, Inc. has been dedicated to helping people achieve their financial goals since 1937 when World War I veterans Chauncey Waddell and Cameron Reed founded the company. 

Now Waddell & Reed has become part of LPL, a leader in the retail financial advice market and the nation’s largest independent broker‐dealer¹. Serving individual financial professionals and financial institutions, LPL provides technology, research, clearing and compliance services and practice management programs to create and grow thriving practices. LPL enables financial professionals to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. 

¹ Source: Based on total revenue, Financial Planning Magazine, June 1996‐2020

Learn more about LPL: https://www.lpl.com/about‐Us/what‐we‐do.html

Section iconCompany Overview

Headquarters
6300 Lamar Avenue, Shawnee Mission, KS, US
Phone number
Stock Symbol
WDR
NAICS Code
52 - Finance and Insurance
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Waddell & Reed's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Waddell & Reed's revenue is estimated to be in the range of $1B$10B

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