Market Positioning Wajax Equipment is a well-established national distributor with over 30 sales branches and a wide network of more than 100 locations across Canada, positioning it as a prominent player in the heavy equipment market.

Diverse Industry Focus The company serves a broad customer base across various sectors including mining, construction, forestry, agriculture, and utility industries, presenting multiple avenues for targeted sales efforts.

Customer Support Excellence Wajax emphasizes comprehensive customer service by offering not just equipment sales but also parts, training, and dedicated service, which can be leveraged through upselling and cross-selling opportunities.

Growth Potential With a revenue range of 25 to 50 million dollars and a sizable workforce, there is room to expand product offerings, introduce new technologies, or target under-served sectors within the heavy machinery space.

Digital Engagement The company's active online presence and visible use of digital tools suggest opportunities to enhance digital marketing efforts, improve lead generation, and strengthen customer relationships in the heavy equipment industry.