Customer Satisfaction Strength Wake Electric has consistently received the Customer Satisfaction Award from the American Customer Satisfaction Index in 2024 and 2025, indicating a strong reputation for service quality and member loyalty which can be leveraged to introduce tailored solutions that enhance customer engagement further.

Recent Technological Adoption The company’s use of advanced tools such as drone services through FIRMATEK LLC demonstrates openness to innovative technology, suggesting potential interest in expanding into new digital solutions or IoT integrations to optimize grid management and operational efficiency.

Growth and Community Focus As a member-owned nonprofit serving over 51,000 accounts, Wake Electric’s community-centric approach and stable revenue in the $50M-$100M range present opportunities for customized energy solutions, renewable initiatives, or customer engagement platforms aligned with their cooperative values.

Operational Challenges Recent outages caused by tree interference at substations highlight ongoing infrastructure vulnerability, creating potential sales opportunities in smart grid technology, preventive maintenance solutions, or storm-resistant equipment to improve reliability and reduce outage duration.

Leadership and Strategic Growth The appointment of senior executives like Jackie Ellis Thompson reflects strategic leadership and potential openness to innovation-focused partnerships, making it an opportune moment to introduce new programs related to digital transformation, employee engagement, or enhanced customer experience technologies.