Business Education Growth Wake Forest is expanding its business education footprint with a new Business minor for Arts and Sciences and strong undergraduate program recognition. This signals growing demand for analytics, marketing, and entrepreneurship curricula, creating opportunities to provide analytics platforms, LMS integrations, curriculum tools, and industry partnerships to support students and faculty.

Governance and Risk Leadership changes include a new Chief Audit Officer and an acting dean appointment, indicating heightened focus on governance and risk. This presents a sales angle for internal audit software, risk management and compliance solutions, training programs, and governance workflow tools that integrate with their existing platforms like Diligent Boards.

IT Modernization Wake Forest maintains a diverse tech stack across analytics, marketing, governance, and security. This setup suggests demand for data governance, cybersecurity hardening, cloud integration, and analytics modernization that play well with current tools such as Google Analytics 4, MemberClicks, Diligent Boards, and Genetec.

Private Sector Engagement Active involvement in Center for Private Business events signals appetite for executive education and private-sector partnerships. Opportunities include corporate training programs, certificate offerings, sponsorships, and collaborative research or case-study programs with business leaders, aligned with the university's Pro Humanitate mission.

Athletics Expansion Investments in athletics and coaching staff point to ongoing campus growth and student engagement initiatives. Potential sales angles include athlete analytics, donor and CRM platforms, fan engagement and ticketing solutions, sponsorship analytics, and campus security or event management tools.