Innovative Product Appeal Waku's focus on a modern, healthier RTD tea with reduced sugar, calories, and added prebiotic fiber positions it as an attractive option for health-conscious consumers seeking tasty beverage alternatives.

Growing Investment Momentum Recent funding of $1.5M and retail expansion signals strong investor confidence and market traction, indicating opportunities to target similar investors or explore retail partnerships.

Active Brand Engagement Waku's launch of new products like "Waku touch" and collaboration with crowdfunding platforms showcase an innovative marketing approach, opening doors for collaborations, co-branding, and experiential marketing initiatives.

Market Expansion Potential With a recent retail inflection point and a focus on capturing the Gen Z and millennial demographics, there is potential to expand distribution channels, including convenience stores, health food stores, and online platforms.

Tech-Driven Growth Utilizing a modern tech stack and digital campaigns, Waku demonstrates a strong e-commerce and digital presence, providing opportunities for targeted online marketing, data-driven sales strategies, and direct-to-consumer growth channels.