Walkbase

Software DevelopmentOhio, United States11-50 Employees

Walkbase specializes in in-store analytics and customer insights, leveraging location data to understand shopper behavior and preferences. Its offerings are designed to measure and optimize the customer journey, helping retailers tailor marketing, merchandising, store layouts, and queue management to improve the in-store experience. The platform analyzes in-store patterns, assesses the impact of in-store marketing, and links online and offline journeys to inform decision making.

Walkbase is based in Dayton, Ohio, and operates as part of the STRATACACHE family of digital media and marketing technology companies. Its customer base includes retailers and related sectors such as grocery, quick-service restaurants, banking and finance, and transportation, seeking analytics to improve marketing, merchandising, and operations. In January 2025 the company announced the launch of a privacy-centric millimeter-wave sensor for retail analytics, and it showcased the technology at NRF's Big Show 2025.

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