Innovative Analytics Technology Walkbase's recent launch of privacy-centric Millimeter Wave Sensor technology positions it as a cutting-edge provider of in-store analytics solutions, which can appeal to retailers seeking advanced, privacy-aware customer insights to enhance shopping experiences.

Retail Market Focus With a strong emphasis on retail, grocery, QSR, and banking sectors, Walkbase offers tailored solutions for highly customer-facing environments, creating opportunities to target businesses seeking to optimize brick-and-mortar store performance through detailed customer behavior analysis.

Strategic Industry Partnership Being part of the STRATACACHE family highlights Walkbase’s integration into a broader digital marketing ecosystem, presenting prospects for joint marketing efforts, cross-selling complementary digital solutions, and expanding its reach into digital signage and experiential marketing markets.

Growing Market Adoption Since its early recognition as a 'Cool Vendor' in 2015 and continuous product innovation, Walkbase demonstrates a track record of gaining industry credibility and increasing market adoption, which signals potential upselling and expansion opportunities with existing clients.

Market Expansion Opportunities Walkbase’s involvement in high-profile events such as NRF's Big Show and ongoing tech launches indicates active market engagement, providing chances to leverage industry events and conferences for targeted outreach to retailers invested in in-store customer experience upgrades.