Small but seasoned Family-owned and long-standing presence in trucking with 50+ years in the industry and a multi-generational leadership focus. This suggests stability and trust as a selling point when targeting shippers seeking dependable carriers with a personal touch.

Brokerage opportunity Waller Logistics provides brokerage services across all 48 states to shippers and third-party carriers. This opens potential cross-sell of managed transportation, freight brokerage, and carrier network optimization to expand services beyond dry van trucking.

Regional strength Based near Kansas City with a national service footprint via brokerage, indicating a strong midwestern hub plus nationwide coverage. A tactful sales angle could emphasize reliable regional support complemented by nationwide capacity.

Mid-market potential Revenue in the low-to-mid millions with 11-50 employees places Waller as a mid-market player: target mid-size shippers and SMBs seeking scalable, personalized logistics solutions and a capable, comprehensive carrier network.

Tech opportunities Current tech stack is basic (Rackspace and GoDaddy). This signals openness to modern logistics tech improvements such as transportation management systems, EDI integrations, or carrier onboarding enhancements to drive efficiency and data visibility for clients.