Insights

Market Leadership Grand Bay Marine is the leading boat dealer in Northern Michigan with a strong presence in Traverse City and Charlevoix, experiencing ongoing growth since 1997. This established market position indicates opportunities for premium or niche product offerings and premium service packages to meet their affluent customer base.

Diverse Inventory With a comprehensive lineup of high-end brands including Regal, Yamaha, Starcraft, Berkshire, and Bayliner, the company serves a wide range of customer preferences. This opens avenues to promote accessories, customization options, and maintenance services aligned with popular and premium models.

Service & Financing Grand Bay Marine's in-house financing, full service departments, and on-water training programs provide a seamless customer experience. Partnering on financing solutions, parts, or technological upgrades can enhance repeat business and customer loyalty.

Acquisition Growth The recent acquisition of Grand Bay Marine by Walstrom Marine demonstrates expansion and consolidation in the regional market. Sales efforts can target similar dealerships or service centers for strategic partnerships, equipment upgrades, and digital marketing collaborations.

Digital & Tech Stack Utilizing tools like Google Tag Manager, PWA, and Google Conversion Tracking shows a focus on digital marketing. Enhancing online engagement with tailored campaigns, virtual tours, or digital service scheduling can drive higher conversions and outreach to target customer segments.

Walstrom Marine Tech Stack

Walstrom Marine uses 8 technology products and services including AudioEye, Google Conversion Tracking, jsDelivr, and more. Explore Walstrom Marine's tech stack below.

  • AudioEye
    Accessibility
  • Google Conversion Tracking
    Advertising Networks
  • jsDelivr
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • PWA
    Miscellaneous
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Walstrom Marine's Email Address Formats

Walstrom Marine uses at least 1 format(s):
Walstrom Marine Email FormatsExamplePercentage
First.Last@grandbaymarine.comJohn.Doe@grandbaymarine.com
48%
Last@grandbaymarine.comDoe@grandbaymarine.com
2%
First.Last@grandbaymarine.comJohn.Doe@grandbaymarine.com
48%
Last@grandbaymarine.comDoe@grandbaymarine.com
2%

Frequently Asked Questions

Where is Walstrom Marine's headquarters located?

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Walstrom Marine's main headquarters is located at 291 N. US 31 S., TRAVERSE CITY, Michigan 49684, US. The company has employees across 3 continents, including North AmericaSouth AmericaEurope.

What is Walstrom Marine's official website and social media links?

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Walstrom Marine's official website is grandbaymarine.com and has social profiles on LinkedIn.

How much revenue does Walstrom Marine generate?

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As of October 2025, Walstrom Marine's annual revenue is estimated to be $7.1M.

What is Walstrom Marine's SIC code NAICS code?

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Walstrom Marine's SIC code is 5551 - Boat Dealers NAICS code is 44-45 - Retail Trade.

How many employees does Walstrom Marine have currently?

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As of October 2025, Walstrom Marine has approximately 21 employees across 3 continents, including North AmericaSouth AmericaEurope. Key team members include President: L. C.President: L. S.Controller: R. M.. Explore Walstrom Marine's employee directory with LeadIQ.

What industry does Walstrom Marine belong to?

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Walstrom Marine operates in the Retail industry.

What technology does Walstrom Marine use?

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Walstrom Marine's tech stack includes AudioEyeGoogle Conversion TrackingjsDelivrGoogle Fonts APIPWAHSTSGoogle Tag ManagerBootstrap.

What is Walstrom Marine's email format?

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Walstrom Marine's email format typically follows the pattern of First.Last@grandbaymarine.com. Find more Walstrom Marine email formats with LeadIQ.

When was Walstrom Marine founded?

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Walstrom Marine was founded in 1995.

Walstrom Marine

RetailUnited States11-50 Employees

Grand Bay Marine is Cruisin' into 25 Years! We are the #1 Boat Dealer in Northern Michigan with 2 locations conveniently located in Traverse City & 1 in Charlevoix! We are family owned & operated since 1997 and are continuing to grow. We are your source for Regal bowriders, cruisers & yachts, Yamaha Jet boats, Starcraft Pontoons & Deck Boats, Berkshire, Godfrey & Monaco Pontoons, Hurricane Deck Boats, Bayliner & Robalo Center Consoles. In addition, we have a complete selection of outboard motors by Yamaha and a ton of fun accessories including tubes & lily pads.
We are a one stop shop for all new and used boat purchases. With in-house financing and full parts & service departments, we are committed to helping our customers have the best summer on the water! We include full on-water training to all our boaters during the sales process to help everyone feel confident with their purchase. We have a certified team of technicians with over 460 years of combined experience for Volvo Penta, Mercury, Yamaha and Evinrude/Johnson engines. We use OEM Parts & Fluids and keep a complete digital file of the boat and motor which protects the customer's investment along with increasing the resale value. We would love to help you & your family find the boat of your dreams and start making memories on the water! Please text or call us at 231-943-0333 for Traverse City or 231-237-5000 for Charlevoix.
OUR CUSTOMERS HAVE MORE FUN!
#GoBoatMore See less

Section iconCompany Overview

Headquarters
291 N. US 31 S., TRAVERSE CITY, Michigan 49684, US
SIC Code
5551 - Boat Dealers
NAICS Code
44-45 - Retail Trade
Founded
1995
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Walstrom Marine's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Walstrom Marine's revenue is estimated to be in the range of $10M$25M

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