Local Expansion Potential WANE 15 opened a new Fort Wayne news location in 2023, signaling capacity to scale local ad campaigns and offer extended inventory across Northeast Indiana. This expansion provides opportunities to upsell multi-location sponsorships and event coverage packages to local SMBs.

Cross-Platform Reach As a CBS affiliate with on-air, web, and social presence, WANE 15 can offer integrated TV and digital campaigns using Magnite, Nativo, and Quantcast, enabling unified buys, cross-channel creative, and unified measurement.

Data Driven Targeting Leveraging Quantcast and Facebook Pixel, WANE 15 can provide audience insights, retargeting, and attribution across TV and digital touchpoints to deliver more precise local campaigns for advertisers in the region.

Community Partnerships Proven track record of partnerships with Community Harvest and PNC Bank, plus involvement with the Downtown Improvement District, indicating strong potential for sponsored segments, cause marketing, and co-branded campaigns with local institutions.

Brand Leadership WANE 15 positions itself as Fort Wayne's top-rated local news source, with Nexstar backing, offering credibility and potential access to national ad products, cross-network sponsorships, and scale opportunities for regional advertisers.