Soil Health Tooling Ward Laboratories recently launched a tool to measure soil health (Feb 2022), indicating a strong interest in actionable soil analytics. This presents an opportunity to upsell expanded soil health testing panels, soil microbiology profiling, and data-driven soil management services to current and prospective farming clients.

Partnership Potential Partnership with North Dakota State University and Extension programs (May 2022) suggests openness to collaborative programs and discounted testing for participants. Sales outreach could leverage these existing partnerships to offer bundled testing, training, and farmer outreach programs.

Quality Focus A intense emphasis on QA/QC, professional review of results, and rapid turnaround (results typically emailed in 1–2 working days) signals reliability as a differentiator. This can be emphasized in pitches to farms needing consistent, audited analytical data for compliance, certifications, or precise nutrient management plans.

Diverse Testing Capability to test soils, plants, feed, forages, water, manures, fertilizer, and specialized projects positions Ward as a one-stop analytical partner. This enables cross-selling of complementary tests (e.g., water testing paired with soil health panels or plant tissue analysis for crop nutrition programs).

SMB Focus With a revenue profile under $1M and a mid-sized employee base, Ward Laboratories targets farmers and ranchers seeking specialized, local testing. Outreach can emphasize cost-effective, scalable testing packages, subscription-based result reporting, and proximity advantages to cultivate repeat, higher-margin engagements.