Soil Health Tooling Ward Laboratories recently launched a tool to measure soil health, presenting an opportunity to cross-sell soil testing packages, soil health analytics, and related consulting services to farmers seeking actionable soil insights.

Partnerships Growth Existing collaboration with NDSU and Extension programs indicates a receptiveness to educational and subsidized sample analysis programs, suggesting potential for new academic and cooperative extension partnerships to expand sample volumes.

Rapid Turnaround With results typically emailed within 1–2 working days after receipt, emphasize speed as a differentiator when pitching expanded testing panels or annual subscription services to time-sensitive farming operations.

Comprehensive Testing The broad testing portfolio (soils, plants, feed, forages, water, manures, fertilizers) supports cross-selling multi-matrix testing bundles to farms, feedlots, and agribusinesses seeking consolidated lab services.

Scale & Outreach Small-to-mid sized workforce and Nebraska footprint present a growth path through regional outreach, field sales to growers’ co-ops, and partnerships with local ag retailers for sample collection and referrals.