Community Engagement WABA actively collaborates with local businesses and community organizations, such as Ward 3 Bikes and Lakelibertychevychase, indicating a strong network of potential partners and sponsors interested in bike advocacy and infrastructure improvements.

Technology Adoption With a tech stack that includes AWS, Salesforce, and various search and analytics tools, WABA values digital solutions, presenting opportunities to offer advanced software or data management tools to enhance their advocacy and outreach efforts.

Advocacy Recognition Receiving the Advocate of the Year award highlights WABA’s influence and reputation in cycling advocacy, making them a valuable partner for brands seeking visibility in the sustainable transportation space.

Safety Initiatives The launch of crash tracking websites and the Complete State Roads initiative demonstrates WABA’s focus on safety and infrastructure, opening opportunities for safety technology providers or infrastructure development companies.

Event & Program Expansion WABA organizes community events such as BellRinger and hosts business leader roundtables, which serve as platforms for targeted promotional activities and partnership opportunities with organizations aligned with sustainable transit.