Youth-first Marketing Fluent Grp specializes in connecting brands with Gen Alpha, Gen Z, and Millennials through sports, music and entertainment using ambassadors, social, experiential, and community strategies. This positions the agency well for brands launching youth-focused campaigns, influencer programs, and live activations across multiple channels.

Global Expansion Access As part of the Next Gen Team with Wasserman’s expanding global footprint, Fluent Grp can offer brands access to cross-border sponsorships and talent partnerships, leveraging international growth to scale campaigns and activations for multinational brands.

Data Driven Campaigns With a tech stack including Qualtrics, GDPR controls and Oracle, Fluent Grp can design and measure campaigns with audience insights, privacy-compliant data collection, and ROI dashboards, enabling data-backed pitches to brands prioritizing measurable influencer and experiential programs.

Experiential Creative Edge The use of SketchUp for venue and activation design, combined with social and digital platforms, enables end-to-end experiential marketing—from concept through production to on-site delivery—making it suitable for product launches, brand activations, and sport or entertainment properties.

Talent and Partnerships As a representative of talent, brands and properties, Fluent Grp can unlock ambassador-led campaigns, sponsorships and partnerships, offering bundled services across talent procurement, brand relationships, and event services for mid-market clients seeking integrated sponsorship and influencer programs.