Bankruptcy niche Target Wasson & Thornhill for cross-sell of financial planning and credit rebuilding services to clients post-bankruptcy, leveraging their stated focus on restart, restore and rebuild.

Local market Engage on a regional basis (Louisville area) highlighting free consultations and personalized approach to bankruptcy, positioning as a trusted, compassionate local attorney option.

Digital presence Assess opportunities to optimize their WordPress site and SEO stack (Yoast SEO, Google Tag Manager) for lead generation, including improved intake forms and content marketing around bankruptcy education.

Technology stack Offer practical tech solutions that integrate with their current stack (WordPress, CDN, analytics) to enhance client onboarding, appointment scheduling, and post-consultation follow-ups.

Growth potential With revenue in the mid-range and small team size, propose scalable services such as automated CRM, targeted content campaigns, and partnership programs to expand client acquisition while maintaining personalized service.