Women-owned leverage Watauga Group is WBENC certified and positions itself as one of the largest women-owned media agencies in North America, offering a credibility lever for partnerships with brands prioritizing diversity and inclusive procurement.

Outdoor and attractions focus Specializing in attractions, destinations, and outdoor brands with deep visitor insights presents cross-sell opportunities with clients in tourism, parks, outdoor recreation, and experiential sectors seeking full-funnel omnichannel campaigns.

Cross-channel expertise Full-funnel capabilities across Broadcast TV, Radio, OTT, OOH, Digital Display, Paid Search, Paid Social, and Sponsorships enable bundled proposals for marketers looking to consolidate media buying with measurable ROI across multiple touchpoints.

Recent research assets New reports like the 2024 Customer Growth Report and 2024 Attraction Visitor Report indicate thought leadership and data-driven insights that can be leveraged to upsell analytics, market intelligence, and strategy services to existing clients and prospects.

Regional footprint Multiple offices (Orlando, Atlanta, Birmingham, Knoxville) combined with a mid-market revenue profile (estimated $25M–$50M) create opportunities for regional campaigns, co-op funding, and local-state tourism accounts seeking localized media strategies.