Longstanding live monitoring Opportunity to upsell to small commercial retailers by highlighting Watcher Total Protection’s live remote viewing capability accessible from any internet connection, zero monthly fees, and easy in-house self-installation—appealing to stores with loss prevention concerns like overcrowded retail, inventory shrinkage, and cash handling vulnerabilities.

Hardware vendor partnerships Leverage existing relationships with True Value, Do It Best, Orgill, United Hardware, and newly invited House Hasson Hardware and Lumbermens to target member networks for bundled surveillance, access control, and EAS solutions tailored to hardware, lumber, rental, and garden center segments.

Cost-conscious appeal Position Watcher Total Protection as a cost-effective option for small teams (2–10 employees) with no monthly fees and free technical support, aligning with SMB retailers and hardware stores seeking predictable, low-overhead security investments.

Expansion readiness Capitalize on the facial recognition feature introduced for XL Plus NVR in 2018 to attract customers prioritizing enhanced surveillance analytics, while showcasing scalable solutions that can grow with retailers as they expand across locations or product categories.

Competitive landscape fit Target mid-market retailers and security providers by articulating differentiators such as lifetime access to live and recorded video, remote monitoring via standard internet, and strong emphasis on customer service—appealing to stores currently served by larger competitors with high install costs.