Large-format expansion Watco’s recent product line expansion to 15L tins for bestselling epoxy coatings presents an opportunity to upsell to existing industrial flooring customers seeking bulk, longer-lasting coatings and reduced downtime for large facilities.

Trusted service With Feefo Platinum Trusted Service and Platinum Service Award accolades, emphasize Watco’s reliability and quality in sales conversations to win contracts where compliance and consistent performance are critical for schools, authorities, and contractors.

Tailored solutions The launch of tailor-made services signals openness to customized maintenance solutions; use this to position Watco as a partner for facility managers undertaking large refurbishments or ongoing maintenance programs.

UK presence Strong UK-based support and same/next-day mainland delivery can be leveraged to target local authorities, schools, and contractors prioritizing rapid procurement cycles and dependable local service.

Digital trust A robust tech stack including Magento, Algolia, and OneTrust supports efficient e-commerce, data security, and product discovery; leverage digital channels to accelerate trials, samples, and large-volume orders.