Strategic channels Leverage Water Pik’s established multi-channel distribution (mass-merchandisers, home centers, drug chains, clubs, doctors and contractors) to pursue bundled oral care solutions with retailers and dental professionals, highlighting high-value, award-winning products like water flossers and Sensonic lineups.

Innovation edge Position sales efforts around Water Pik’s strong IP portfolio (over 500 patents) and ongoing product launches (PROMAX Water Flosser, Cordless models, Sensonic Complete Care) to target dental practices, OTAs, and retailers seeking differentiated, tech-enabled oral health solutions.

Clinical credibility Capitalize on extensive clinical footprint (50 studies) and top-tier professional endorsement for dental water jets to approach dental networks, clinics, and insurers with evidence-based product lines and patient-care programs.

Sustainability appeal Promote water-saving and energy-efficient shower heads and health-focused eco features to sustainability-minded retailers and consumers, aligning with corporate sustainability initiatives and water-conservation campaigns.

Financial scale Target mid-market to large retailers and healthcare distributors by framing Water Pik’s revenue scale and established global reach, supporting long-term contracts, private-label opportunities, and co-branding with complementary health and wellness brands.