Industry Leadership The Water Quality Association holds a prominent position in the water treatment industry, representing over 2,700 manufacturers and suppliers worldwide. This extensive network offers multiple opportunities to introduce innovative products and services to industry stakeholders committed to water quality improvements.

Event Engagement Recent high-profile industry events, including conventions and congressional summits, demonstrate WQA’s active engagement with industry professionals and policymakers. Offering solutions aligned with water resource management, green technologies, or certification programs could resonate well with these audiences.

Financial Capacity With an estimated revenue ranging from $250 million to $500 million, WQA possesses significant financial resources to invest in new technology, training platforms, or certification services, presenting opportunities for tailored solutions that can scale across their membership base.

Leadership Expansion Recent hires of new leadership figures, including a CEO and director of membership and development, suggest an organizational focus on growth and member engagement. This creates opportunities to provide innovative membership solutions, training platforms, or digital engagement tools that support their expansion goals.

Sustainability and Recognition The launch of initiatives like the 'Mark of Excellence' recognition indicates a commitment to quality standards and sustainability. Offering services that enhance certification, sustainability tracking, or ethical product verification could align with these strategic priorities.