Historical Leadership As Milwaukee's oldest brewpub with a history dating back to 1987, Water Street Brewery has established a strong local brand and loyal customer base, presenting ongoing opportunities for targeted marketing and loyalty programs.

Product Innovation The recent introduction of 16-ounce swing top bottles and offering beer to go demonstrates a focus on product innovation and convenience, opening doors for partnerships in retail packaging and distribution channels.

Recognition and Quality Winning a silver medal at the Great American Beer Festival in 1988 highlights the brewery’s quality credentials, positioning it well for premium branding initiatives and collaborations with upscale beverage companies.

Market Presence With multiple locations and a strong online presence, Water Street Brewery offers multiple touchpoints for promotional campaigns, events, and merchandise sales to expand brand reach.

Financial Scope Generating revenues between 10 million and 25 million dollars indicates substantial market engagement, suggesting opportunities for sales of equipment, supplies, and services to support ongoing growth and operational efficiency.