Insights

Strategic Acquisitions Waterloo Brewing's recent acquisition by Carlsberg Group signifies a significant expansion opportunity, offering potential for collaborative product development and distribution channels across an international network.

Product Innovation The launch of new craft beer flavors such as Waterloo Saison, Passionfruit Wheat, and Grapefruit Hibiscus IPA demonstrates a focus on innovation, opening avenues for partnerships in new flavor development and promotional campaigns.

Market Positioning As Ontario's pioneering craft brewery with award-winning and premium product offerings, Waterloo Brewing holds a strong regional presence with potential to scale marketing efforts for broader national or international exposure.

Sustainability & Quality Certified under the Global Food Safety Standard and committed to responsible brewing, Waterloo Brewing appeals to health-conscious and sustainability-focused consumers, providing opportunities for targeted branding and eco-friendly product lines.

Digital Presence Utilizing advanced tech tools like AWS and Cloudflare, Waterloo Brewing maintains a modern digital infrastructure, supporting e-commerce and online engagement strategies that can be leveraged for increased sales and customer outreach.

Waterloo Brewing Tech Stack

Waterloo Brewing uses 8 technology products and services including Amazon Web Services, Squarespace Commerce, Choices, and more. Explore Waterloo Brewing's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Squarespace Commerce
    E-commerce
  • Choices
    Javascript Libraries
  • Pikaday
    Javascript Libraries
  • Priority Hints
    Performance
  • Piwik
    System Analytics & Monitoring
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Media & News

Waterloo Brewing's Email Address Formats

Waterloo Brewing uses at least 2 format(s):
Waterloo Brewing Email FormatsExamplePercentage
FirstL@brickbeer.comJohnD@brickbeer.com
87%
First.Last@brickbeer.comJohn.Doe@brickbeer.com
5%
Last@brickbeer.comDoe@brickbeer.com
5%
FirstLast@brickbeer.comJohnDoe@brickbeer.com
3%
FirstL@waterloobrewing.comJohnD@waterloobrewing.com
60%
Last@waterloobrewing.comDoe@waterloobrewing.com
40%

Frequently Asked Questions

Where is Waterloo Brewing's headquarters located?

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Waterloo Brewing's main headquarters is located at 400 Bingemans Centre Drive Kitchener, Ontario n2b 3x9 Canada. The company has employees across 2 continents, including North AmericaAsia.

What is Waterloo Brewing's phone number?

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You can contact Waterloo Brewing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Waterloo Brewing's official website and social media links?

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Waterloo Brewing's official website is waterloobrewing.com and has social profiles on LinkedIn.

What is Waterloo Brewing's NAICS code?

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Waterloo Brewing's NAICS code is 31-33 - Manufacturing.

How many employees does Waterloo Brewing have currently?

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As of March 2026, Waterloo Brewing has approximately 87 employees across 2 continents, including North AmericaAsia. Key team members include Director Of Brewing & Blending: T. B.Director Of Finance - Decision Support: A. L.Director Of Equipment Reliability And Maintenance: K. M.. Explore Waterloo Brewing's employee directory with LeadIQ.

What industry does Waterloo Brewing belong to?

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Waterloo Brewing operates in the Manufacturing industry.

What technology does Waterloo Brewing use?

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Waterloo Brewing's tech stack includes Amazon Web ServicesSquarespace CommerceChoicesPikadayPriority HintsPiwikAdobe FontsFacebook.

What is Waterloo Brewing's email format?

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Waterloo Brewing's email format typically follows the pattern of FirstL@brickbeer.com. Find more Waterloo Brewing email formats with LeadIQ.

When was Waterloo Brewing founded?

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Waterloo Brewing was founded in 1984.

Waterloo Brewing

ManufacturingOntario, Canada51-200 Employees

Founded in 1984, Waterloo Brewing was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. 

The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. 

Since March 2023, Waterloo Brewing has been a part of the Carlsberg Group, which is one of the largest brewing companies in the world. The Group's purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Section iconCompany Overview

Headquarters
400 Bingemans Centre Drive Kitchener, Ontario n2b 3x9 Canada
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1984
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Waterloo Brewing's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Waterloo Brewing's revenue is estimated to be in the range of $25M$50M

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