Strong Customer Trust With 70 years of operation and a focus on customer service, Waterloo Ford Lincoln has developed a loyal customer base, creating opportunities for upselling new models and expanding footprint within existing clients.

Diverse Inventory Offering over 500 new and used vehicles, the dealership appeals to a broad range of buyers, providing chances to target specific customer segments with tailored financing and trade-in offers.

Tech-Savvy Marketing Utilizing platforms like Shopify, Google APIs, and SEO tools indicates an active online presence, opening avenues for digital marketing campaigns to attract high-intent local and regional customers.

Mid-sized Market With 51-200 employees and revenue between 10 to 25 million dollars, the company is positioned as a competitive regional player, presenting opportunities to explore franchising, service packages, and loyalty programs.

Convenience Services Offering amenities like complimentary shuttles enhances customer experience, which can be leveraged to promote service packages, maintenance plans, and bundled offers for vehicle servicing and upgrades.