Strong Local Presence With 70 years of operation in downtown Edmonton and over 500 new and used vehicles available, Waterloo Ford Lincoln has established a solid local customer base, presenting opportunities to upsell premium models or expand service offerings.

Customer Service Focus Their emphasis on trust and customer service, including amenities like complimentary shuttles, indicates potential for targeted promotions emphasizing convenience, loyalty programs, and personalized maintenance plans.

Diverse Inventory The wide selection of innovative Ford and Lincoln vehicles suggests an opportunity to target different customer segments, including first-time buyers, luxury vehicle seekers, or fleet buyers in the region.

Growing Market Size Operating in a market with an estimated revenue between $10 million and $25 million, there is significant scope to capture additional market share through local advertising, referral programs, and strategic partnerships.

Digital Engagement Their use of various digital tools and a comprehensive tech stack indicates a strong online presence, offering avenues for digital marketing campaigns, targeted online offers, and virtual vehicle demonstrations to attract tech-savvy customers.